Data and Reporting Lead · Queensland, Australia
Complex performance data, made clear and defensible.
I build the measures, controls, and reporting leaders need to understand
what is happening, why it matters, and where to act next.
KPI governance Reporting assurance Executive decision support Jack Woollams Data · Governance · Reporting
2,500+ person service division supported
2,200 contacts reviewed through a governed process
30+ hrs of manual reporting effort removed each week
Zero errors across high-scrutiny reporting outputs Where I add value
Where messy operations meet senior decision-making.
My work sits between operational reality, technical data, and
leadership accountability. I turn inconsistent definitions, changing
systems, and fragmented reporting into measures people can explain and
decisions they can stand behind.
View full experience → 01 Service Analytics KPI Frameworks
Voice of the Client - Contact Journey and Service Friction Review De-identified review of client contact drivers, service friction, avoidable contacts, and improvement priorities across a large service division.
Created a de-identified baseline for service improvement prioritisation.
Read case study → 02 Productivity Salesforce/PACE
PACE Productivity Impact Measurement Methodology for measuring productivity impacts during a major Salesforce/PACE platform transition.
Covered approximately 2,200 staff in productivity measurement logic.
Read case study → Email Inflow and Outflow Measurement Methodology Replacement of unreliable email demand reporting with a validated, repeatable performance measurement methodology.
Replaced unreliable reporting with a validated repeatable methodology.
Read case study → Methods Lab
The judgement behind the reporting, made interactive.
Explore four public-safe working models that show how I structure
assurance, metric governance, transition measurement, and service
improvement.
Explore the Methods Lab
Core practice
Reporting people can trust under pressure.
The work is technical, but the outcome is practical: a shared
definition, a controlled process, and a clearer decision.
01 Performance measurement KPI definitions, baselines, productivity logic, cohort comparisons, and measures that remain credible when the operating environment changes.
02 Reporting assurance Validation, reconciliation, exception handling, review, sign-off, and traceability for reporting that has to withstand scrutiny.
03 Executive decision support Reporting packs and clear performance narratives that connect evidence to risk, priorities, resourcing, and improvement decisions.
04 Governance that scales Metric dictionaries, ownership, Confluence source-of-truth documentation, change controls, and practical standards analysts can maintain.
2023 — Present
APS6 · NCC Performance Reporting Analyst National Disability Insurance Agency
Leading KPI governance, assurance, service analytics, productivity measurement, and executive-ready reporting in a high-scrutiny national environment.
2024 — Present
Co-Founder & CFO Watson & Woollams Capital Partners
Directing financial reporting, governance, and performance review across a multi-entity portfolio.
2022 — 2023
Senior Workforce Reporting Analyst Probe CX
Delivering workforce, SLA, telephony, payroll, billing, and campaign reporting across large contact-centre operations.
May 2026
Why metric definitions, validation rules, reconciliations, exception handling, and ownership matter more than dashboard design.
May 2026
How to avoid misleading productivity conclusions after a major system transition.
May 2026
Common failure points in reporting governance and how to make reporting easier to trust.